Spike Lee directs State Farm’s 9/11 Tribute

State Farm: Never Forgotten \\

Spike Lee directs this uplifting DDB Chicago spot for State Farm to commemorate the 10th anniversary of 9/11. A hundred and fifty NYC schoolchildren — most of whom were born after Sept. 11 — visited four firehouses to thank the firefighters through a special version of Empire State of Mind.

Behind the Scenes with Spike Lee’s 9/11 Tribute \\

Spike Lee, the director, gave some children from P.S. 8 in Brooklyn and P.S. 22 in Staten Island (and a few others) starring roles last weekend in a commercial he did for State Farm that featured a tribute to 9/11. Although the superstar of the commercial is clearly New York, N.Y.

The commercial shows school children making their way throughout New York City, singing the song “Empire State of Mind,’’ the Alicia Keys song written by Jay-Z, the rapper and hip hop artist. They stop in front of a firehouse, where they continue singing their song. At the end, the firefighters lift some of the children up in the air, while others wipe tears from their eyes. …more

State Farm: Behind the Scenes: Empire State of Mind 9/11 Tribute \\

Spike Lee directs this uplifting DDB Chicago spot for State Farm to commemorate the 10th anniversary of 9/11. A hundred and fifty NYC schoolchildren — most of whom were born after Sept. 11 — visited four firehouses to thank the firefighters through a special version of Empire State of Mind.