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Barry Sonnenfeld on Making Ads, Including a Colorful New UKG Spot

Inside Zambezi’s magical ‘Fairytale Workplace’


Barry Sonnenfeld, the Hollywood director, is known for his visual sleight of hand […] His latest ad, a fairy tale-themed :30 for HR software company UKG, has the same level of panache, with a potent mix of production design, CGI and ambitious camera moves resulting in a compelling spot that premiered Friday during baseball’s World Series.


[via Muse by CLIO]
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