CASE STUDIES

WALMART

The Box

THE CHALLENGE

THE INSIGHTS

There are many talented female directors, but no household names. Our contacts at the major talent agencies brought us a small but growing list of distinguished actors who have also directed. Melissa McCarthy was intrigued by the unique opportunity offering her creative control and Walmart jumped at the opportunity to work with her. Melissa's dedication to achieving her vision of empowerment was the talk of the shoot, and the delight she took in working with the talent was palpable.

Walmart asked Pony Show to find them an A-list female director to write and direct a branded short that would put them front and center on the Oscar’s broadcast as well as appear in a BTS spot to use as press for the Oscar lead in.

UNDER ARMOUR

Charged by Belief

THE CHALLENGE

THE INSIGHTS

Production came up with the Orpheum Theater, a fabulous movie palace in downtown LA along with a cool rock arena lighting designer to take the whole thing to a higher level. Foxx brought his A-game to keep up with the sly, charismatic superstar, and it paid off. The spot kicked off a long-term association between UA & Jamie Foxx, setting the tone for future campaigns.

Under Armor had Steph Curry under contract but needed help securing a Hollywood star to carry the ball for this hi-energy broadcast spot. Pony Show cast and negotiated the deal with Jamie Foxx. The client hoped to shoot on location at Shakespeare’s Globe Theatre, which we soon learned was not possible.

COTY

Covet

THE CHALLENGE

THE INSIGHTS

Shot on location at Place Vendome, Jean-Paul designed a look for the film that fit the leading lady like the slinky gown she wore, and had Ms. Parker literally singing the director’s praises between takes. A stylized jail cell complete with downtown cellmates was constructed for the print campaign. Sales went through the roof.

Coty wanted a glam spot to launch Sarah Jessica Parker’s new fragrance and was drawn to the mega-talented Jean-Paul Goude of Grace Jones videos fame. The concept was created in-house at Pony Show taking full advantage of the brand name, featuring a fresh side of Sarah Jessica Parker’s personality that Sex In The City fans had not seen before.

NBC's THE VOICE

Vocal Kombat

THE CHALLENGE

THE INSIGHTS

Pony Show and NBC created an over-the-top action movie chase scene where Voice judges Adam Levine, Christina Aguilera, Blake Shelton and CeLo Greene ‘take it outside’ to beat each other to the talent. The results delivered a massive audience for The Voice pilot and helped establish the fun tone and massive juggernaut the show would become.

The Voice was set to premiere on NBC following the Superbowl. NBC came to Pony Show to create a TV commercial that would leave the audience glued to their seats to watch the premiere following the game. Something BIG, BOLD and FUN!

ESPN

Monday Night Football
Opening Credits

THE CHALLENGE

THE INSIGHTS

We won a competitive pitch based on the timeless appeal of this enduring sports show and the celebrated and historical events that happened on its run. We designed the credits in a fun, loose and modular way so that sequences could be easily swapped in & out to fit the occasion. The creative defined Monday Night Football as part of the continuum of American Pop Culture.

When country music bad boy Hank Williams Jr. got himself into another mess of trouble, the celebrated soundtrack to the opening of Monday Night Football, along with its old-skool credit-roll had to go!